People Power Pale Ale Release
On the evening of October 12, the American Civil Liberties Union of SD partnered up with Fernson, a Sioux Falls based brewery, for an event celebrating democracy and spreading awareness of the importance of voting.
Fernson also partnered with the ACLU of SD releasing a new beer to honor the voting season, appropriately named the “People Power Pale Ale.” The initiative to raise a glass in the name of democracy was not exclusive to Sioux Falls, however, as 77 breweries across the country participated in an effort to advocate voting in local elections. The event opened with guest speakers, verbalizing an unbiased plea for the public to register to vote in the upcoming elections. Spirits were high as local performer, Doug Collins closed out the evening with bright renditions of folk favorites.